CULTURED • JOYFUL
LUXURY • MODERN

The new Becalia brand identity is cultured and modern with a hint of luxury vibes. Our skincare solutions are designed to honor our founder’s Mexican roots and inspire your customers to find comfort, remember their cultural traditions, and have a deeper connection with their heritage. This joyful brand identity will have your audience feeling emerged in our culture while browsing the shelves at the local boutique. You are empowering others to dive deeper into their heritage and celebrate their past, while still honoring their future.

The new Becalia logo is centered around Jazmin’s unique heritage and the inspiration that started the company. We wanted to bring about a modern approach the the Mexican touches throughout the brand by incorporating modern, unique typography options paired with bold sans serif accent fonts and creating hand drawn, custom patterns to really give the brand a luxury feeling. These customized touches give your customers a feeling of love and allow them to step into your life for a little bit while enjoying some inspired skincare products.