The Snow Studio logo is centered around the simple details that they focus on within their designs. It captures the essence of the luxury vibe they are striving for, but is timeless and incorporates the little details that are eye catching to their audience. Pulling inspiration from how they design, this concept embodies a sense of curated luxury. With the unique, design oriented typography and the custom SS mark, we have created a sense of luxury that is attainable and not stale. Then we pull in a sans serif + handwritten script font to highlight the attainable + approachable feel in the brand.