Naked Goat Soap Co. is a raw goat milk soap company that crafts handmade goat milk soap, soy candles, facial care, lip care and body care products. All of Naked Goat’s products are made locally in Hanover, Virginia and all of the soap is made with real, raw goat milk from local herds. They specializing in using the "old fashioned", cold process method with a lot of love. They are chemical free, only use responsibly sourced oils and only test on family + friends!
We strategically designed Naked Goat’s brand to have a luxurious, spa like feel. Using muted, peaceful colors and a minimalist typography selection we developed a relaxing vibe to their brand. Our hand-drawn alfalfa stole the show, paired with a hand-written script font to make the brand feel more relatable. Looking closely at the alfalfa, you will see the meaning behind it. Alfalfa, being the grass that goats consume - furthering the connection with the audience of the local herds' milk being used. All the way to the 5 leaves on the stem, one for each of the family members involved in this loving family business.