brand + collateral

My Style Vita is a casual and affordable style blog, Jessica helps to effortlessly elevate your life through style, decor and beauty inspiration. She is inspired by the idea of bringing practical tips to her audience’s every day life. Tips that they can easily tackle and makes their life feel just a tad more ‘put-together’. She is not looking to have an unattainable brand, rather she wants to feel relatable to her audience - building trust by being honest and authentic. Her vision is to bring casual, effortless style tips to the every day woman.

Target Audience: 
Modern women, ages 24-35, who are looking for easy life tips to elevate their every day styles. This audience will have an eye for effortless looks for their personal style and home decor that are approachable and easy to implement. On any given day you could find your ideal customer shopping at Madewell, grabbing coffee with a friend at a local coffee shop or dining at the trendy restaurant on the corner for weekend brunch.

Identity Rationale:
My Style Vita appeals to women ages 24 - 35 who are looking for unfussy ways to elevate their everyday life. These women look to MSV as the best friend, sharing their tips + tricks for decor, travel, food and style. The MSV brand is muted and grounding, yet empowering to your audience. It reflects the authenticity behind the brand while showcasing the expertise and knowledge. This unique logo and brand elements set your brand apart and speak to your relatability to your audience. It makes your audience feel as if they are your friend, sitting down on Saturday morning over brunch. The MSV brand uses hand drawn elements throughout the look, giving your audience a casual setting to enjoy their reading. We wanted to develop a feeling of Jessica, sitting down and journaling, jotting down all her thoughts and a casual sketch as her thoughts come to her. Setting the scene of allowing your audience to truly step inside your life + develop that trust from within.


My
Style
vita

@amavistudio

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