The Lauren Imus logo is centered around the idea of being raw and perfectly imperfect. It captures the essence of the adventurous, carefree couple who desires a moody photographer to document their special moments. This concept embodies a sense of moodiness + raw emotions - just as your images do for your couples. With the imperfect typography and handcrafted brand illustration we have created a sense of adventure and spirit within your brand. Then we pull in a moody, nature inspired color palette to provide balance and luxury - creating a well rounded, timeless look that will attract the seriously in love couples.
We wanted the brand to embody the raw emotions that Lauren capture in her images, allowing her audience to feel a deep, emotional connection from the moment they see her work. This strategic pairing of imperfect typography and a handcrafted brand illustration will give the brand the well-rounded feeling she was searching for.