Finding your brand voice can seem like a task that is very overwhelming. We are here to tell you, it doesn’t have to be! Truly – it just takes a little time + effort to really nail down your brand voice and start effectively talking to your audience. We have broken the task of finding […]

If you are like the majority of people out there – you may be thinking, “what the heck does brand voice actually mean?” I totally understand where you are coming from – when you think of branding you think of the visuals. You know, the logo, submark, colors, etc. But the truth is, your brand […]

Using your brand to show personality Last, but certainly not least in our series of how investing in brand design can add value to your business is brand personality. ⠀⠀ Think about the last purchase you made that you really got excited about? I mean excited enough to show it off on Instagram to all […]

Add value to your business by defining you communication standards How are you communicating to your audience? When I ask you this question, I don’t just mean what platform are you physically communicating with them on. I am talking about what words, emotions and values are you communicating to your audience on a consistent basis? […]

Today, let’s address a huge topic when it comes to brand value: target audiences + engagement.   How The Brand Process Can Help Define Your Target Audience To start, think about your own brand for a minute. When you post on social media are you trying to reach every single person on every platform or […]

How to Use Emotional Branding for your Small Business When we are thinking about relevant brands in todays’ society, I can almost guarantee that they are using emotional branding to create a loyal customer base. Emotional branding is everywhere in our ads, but 9 times out of 10 we just don’t realize it. With every […]

During the beginning phases of our work with clients, we spend a good amount of time asking them questions to get an in-depth look at their business. Over the next few weeks I am going to go over some of the questions we ask + the importance of them. First, let’s start with a question […]

  Today, let’s talk about something that I am pretty uncomfortable talking about. Being a self-taught graphic designer. I know so MANY designers out there that are self-taught and I would have never guessed it because you all rock. But when it comes to myself, I let this ‘imposter’s syndrome’ kick in + tell me […]

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  Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Today on the Exploration Series, we are talking about how I am managing to plan a whole month’s worth of blog […]

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