Brand + Packaging Launch: Becalia Botanicals

Becalia Botanicals

Today we want to celebrate one of our recent branding clients, Becalia Botanicals. Becalia Botanicals is a skincare + beauty product based company that specializes in natural, luxe skincare products. When we first met Jazmin, the owner of Becalia, we immediately felt the passion and drive that she had for her business and couldn’t wait to get started. Now, we are happy to show off the final product! 

 

Our Work:

Branding + Product Packaging

 

Skincare Before and After Branding by Amavi studio

Brand Tone:

Modern • Trusted • Refined • Natural

Becalia’s Brand Essence

Becalia is inspired by providing their clients the best nature has to offer, while creating a luxe, relaxing experience. Their products do not contain any harsh, harmful ingredients and they pride yourself in taking steps towards changing the beauty standards. Being founded + woman owned, they understand the confidence that comes along with a ‘good skin day’ and strive to provide their customers with the radiance and confidence they deserve.

 

Distinguishing Characteristics

  • Focused on quality, all natural ingredients to provide customers with the best product possible.
  • No hidden ingredients, Latin American Heritage
  • Values: Quality skincare + ingredients, empowering women
  • Future goals: Help changing the standards of the beauty industry

 

Creative Considerations

  • The BB brand is bold but yet soft + natural

  • Inspiration: Empowering, Nature, Latin America

  • Color palette: Grounding, Balancing, Empowering

 

Strategy Behind The Logo

Becalia Botanicals logo is centered around the idea of being refined, but yet soft allowing your audience to feel understood and empowered. Pulling inspiration from the earth, this concept shows movement. This movement represents not only the empowerment of your customers, but also the change and progress that we are pushing for in the beauty industry. By showing this movement, we are taking a stand and putting our values out into the world for our audience to see the passion we have for the ingredients we use + the industry.

The icon that was designed is inspired by the Latin American heritage of BB’s founder, Jazmin. This pattern was pulled from Latin American tapestry after being inspired by the ‘reflection’ of it. We believe that the top of the icon represents radiance and strength, while the bottom represents reflection and growth. All of these characteristics critical in our self love + life, while also being values of the brand. Taking a closer look at the icon you will see imperfect lines + textures, just like our real life – perfectly imperfect.

Throughout the brand, you will see various textures, imagery and uses of the brand elements. All of these are designed to further the refined, but inspired brand look and feel.

Becalia-botanicals-packaging-design

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