Using your brand to show
Last, but certainly not least in our series of how investing in brand design can add value to your business is brand personality. ⠀⠀
Think about the last purchase you made that you really got excited about? I mean excited enough to show it off on Instagram to all your friends and family. Was it from a brand that you love and look up to? ⠀⠀⠀⠀⠀
Chances are if you love a brand it may have something to do with how they communicate with you, how they make you feel and the personality they show. Communicating on an emotional level with your client will help them relate to you in so many different ways. Once a client can emotional relate with you, they will become loyal clients!
Working with a brand designer to develop a brand that is strategic AND authentic is the key to success. You want to be able to work with someone who is going to bring your vision to life and showcase all your unique characteristics, not someone who is just going to design a trendy logo for you. Showcasing your personality and authentic self in your brand is something that can truly be the difference between ‘make or break’ with small businesses.
Personality can look different for different companies
If you are a small business or a one person show, this might mean:
- Showing a little behind the scenes action
- Posting pictures of yourself to give people a face to connect with
- Jumping on Insta stories with a video
People connect with real + want to support small businesses that they feel good about. Don’t be afraid to show off yourself in your business, your clients want to see what life looks like for you, too! ⠀⠀⠀⠀⠀
Working with a designer to craft a brand that is intentional and strategic will be a game changer for your business. Every time I wrap up a project with a brand, their feedback is the same. They always feel a sense of relief because they can finally see the path they should be taking + feel confident enough to pursue it!
Are you ready to invest in your brand? If so, shoot me a email + we can jump on a call to discuss how exactly we can take your brand to the next level.
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