Adding Value Through Brand Awareness

How does investing in branding truly add value to your business?

We understand that branding is a big investment for your business and many people will tell you that it is a great investment to make, but why? Let’s break down exactly how investing in branding can bring value and ROI to your business.

Since there are many factors of how branding can add value, I am going to break down this topic in a mini-blog series. Over the next days you can read about 5 different ways that branding can up your business game. So, let’s get started!

 

Value Added Through

Brand Awareness

One of the best values from a strategic brand is building brand awareness. The top goal of your brand should be for your clients to recognize your content before even seeing your name. This means your clients know your brand, your style and the product or services you provide.

How many times have you gone to post something on social media and you click through 10 different filters, rewrite the caption 5 times and never know what to post? Well, this is because you do not have a set brand presence. Which means, your audience does NOT know what to expect from you + you are not allowing them to start to build that brand awareness.

Building brand awareness can be one of the hardest parts of owning a small business, but it can also be the most rewarding. A great way to get started building that awareness is to have a strong brand look.

This means every time you go to post on social media you don’t change up the colors, fonts or filter you use. Stay consistent with your look and content so your audience can start to develop that awareness. Having brand guidelines is a great way to get started on your end. This will provide you all the exact colors and font selections you should be using in your marketing. No more sitting in front of the screen choosing from the thousands of fonts. It simplifies your process + helps create a consistent look. That is a win-win in my book!

When your audience knows what to expect from you, they to create that brand awareness + associate your brand with specific emotions, content and looks. Being memorable in your client’s eyes in an amazing thing for your business!

 

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